There is not one definitive retail environment for Coca-Cola. It is sold just about everywhere in the world, and in almost every type of store. Coke can be found in vending machines, supermarkets, drugstores, restaurants, and stadiums. Almost anywhere you go that has food, will be sure to have Coca-Cola. But most often, Coke is found in convenience stores.
So to see a typical retail environment, I went to a local independently owned convenience store in my Brooklyn neighborhood. When I walked in, the store was empty, except for the one man operating the cash register. The floors were not that clean, the place did not smell that good, and the beverages were located all the way in the back of the store. When I got the the drinks section, it was mostly alcoholic beverages, with small refrigerator for various soft drinks. The retailer did not do anything to promote any specific beverage, and not one drink stood out to me. After I got my can of Coke, I walked over to the cashier, handed him $1, and left, never talking to any employees during my visit.
Overall, there was nothing special about my visit to the store. For the most part, this has been my experience buying Coke products. And, while the service and atmosphere is nothing special, the end result is. A nice, cold, refreshing can of Coke.
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